Last edit: 3-30-08
The Ins and Outs
The Odds and Ends
Online Resources for the Digital Age
I am a long standing member of the
Bay Computer Society. This progressive organization has helped me and
thousands of other enthusiasts expand our knowledge about all facets of the Internet and computer
software and hardware. Without this fine organization I would still be struggling to
"start" my computer.
Below are an assortment of computer and internet tips, strategies and ideas that I hope you will
find helpful or at least interesting.
SE = Search Engine
SEO = Search Engine Optimization.
Keyword = keyphrase
Keywords in Meta Tags
If search engines looked at an unlimited list of keywords in the meta tags
the strategy to increase traffic to your site would be to insert every word in the
dictionary. You can add all the words to the dictionary but Search Engines
only look a a limited amount. So knowing this what is the best strategy to use
to maximize your keyword visibility.
Notes: On the meta tag key words use the plural as search engines only look at a
limited or set number of key words. To maximize the power of your keywords use
the plural of a case as this covers both the singular and the plural SE look at the text for keywords.
It may be
that key words inserted in meta tags are words that are not included in the website
text. For instance in my website albrite.com I may want get some of my competitors
business so I will add the
keyword "Gumsolution" a competitors product. I know
people that search for gumsolution may also be interested in
my products. I do not not want to alert my potential costumers about my
competitors products so I do not add the word "Gumsolution" in the
text that can be
seen by all. This would be important to find out if the search engines use words
in the meta tags even though the words are not included in the visible text of
Search Engine Algorithms
Due to the fact that search engines only look at a set amount of words in the metatags algorithms are
not used to enforce which words are allowed or
disallowed. Legitimate companies in the process of doing business online may
have a weird set of keywords.
These seemingly unrelated terms have legitimate sites: alaska coral ancient
mars belize gums desk. So search engines do not use algorithms to determine if a
set of keywords are legitimate. Enter these or any weird set of key words and
you will see that search engines do not use algorithms to determine the
legitimacy of these unlikely key words. After all there are companies that do
business relating to these key words.
Search Engine Optimization Resources:
How to Pick a Search Engine Optimization Firm
To improve your keyword ranking I suggest to pick a firm that specializes in
Search Engine Optimization.
Look in Google or Live.com and enter the search term "search engine optimization"
or similar terms.
If a firm is good at SEO their firm should be on the first page. Correct? So it this firm can get
themselves on the first page of a very completive search phrase then there is a
good chance that they can get you on the first page using your important key word or
phrase. Does this make sense to you?
I suggest the if you sell books that you may be better off not pursuing books
as your main key word in Google. Try to be number one in a less competitive keyword.
The main keywords are pursued by professional SEO experts who are difficult to
is better to be on the first page of multi-word phase than the second or beyond
page of a major keyword or phrase. Searchers this days have become more sophisticated and
now use multiple words to search. Some massage the search engines with
sophistication using various
keyword combinations to succeed in
My Online Sales of
In 1998 I managed to get my main key word "gum disease" in Yahoo as
high as five on
the first page. Later I was equally successful in Google keeping that position
for several years. This high ranking changed when in 2003 Google integrated the
"Florida" algorithmic update, introducing extensive changes adversely effecting
my ranking position. I have not recovered the high ranking since then.
In the early days it took less expertise to get your site to rank
high. Now days the Search engines have became more sophisticated and the
competition for profits derived from high ranking have squeezed out the less
aggressive firms. Strategies have changed and now more people are aware of SEO and devote time to
improve their ranking. I on the other hand have been spending less time on SEO and as a
consequence my site albrite.com has lost some ground. Possibly the best solution
it to hire an expert in SEO.
85% of my internet sales come from Google.
9% from Yahoo
6% from Dogpile,
AOL, ask etc.
In Google I am no longer rank high
on "gum disease" (2,150,000 pages listed) and this has cost me many sales. I however
rank high on several important key words.
avoid gum surgery 1 of 1,080,000
alternative gum surgery 1 of 1,480,000
gum surgery 9 of 2,140,000
antiseptics gums disease 1 of 75,000 (here both my sites Albrite.com and
gum-disease-teeth-oral-ada.com were at the top.
Check Your Guru
Always check what the Gurus are saying. If one professes to tell you how to
make a press release check to see if their press releases got wide distribution.
If one tells you that they can show you how to make money online check to see if
they are successful in making money in the same method they are teaching. If
they promise to get you on top of search engine ranking see if their site is
Keywords not visible on the page
I did a Google search for chlorhexidine
When I performed a FIND, this keyword was not located on
the page. I then viewed the Source and chlorhexidine was found. How interesting.
Now how to use this to benefit our website is the question.
Domain Name Ranking
Batteries.com will very likely be number one on the search term "batteries".
Google shoes. Google cars. So it pays to have these domain names not only
because they are easy to remember but more importantly you get top
billing on the search engines. This is true most of the time but not always. Don't believe me. Check it! Everything I say should be checked for
accuracy. If you find fault to what I say let me know so that I can correct it.
Does Google Play Favorites?
Not sure why wikipedia.com seems to rank high on so many key words. Either wikipedia is extremely well versed in the ins and outs of
Search Engine Optimization or Google plays
favorites. In Google enter war, airplanes, Chicago, history etc. It is amazing
how often wikipedia appears on the first page. If they are good then it may wise
to find the secret to their success. If Google plays favorites there may be a
way to get them to favor you.
Search engines give a higher ranking to sites that have many other sites
linking to it. The number and quality of the links is entered into algorithms.
This is one component and a very important one that determines ranking. I have
done some research to see that wikipedia has a high ranking due to this factor
but though not conclusive I believe this is not the case.
I March of 208 I was informed that site that regularly edits their text rise
in the search engine ranking. This could the reason that wikipedia.com always
ranks high. It seems that new or edited text cannot however account for the very
high ranking it gets. So I still am looking to discover why wikipedia.com ranks
Google - Judge, Jury and Executioner
Google can do as they please with the algorithms that determine keyword
ranking. They are considered by many the judge and jury and I will add executioner. By executioner I mean
firing squad! Your company can die in their hands by a low ranking.
Sometimes one can assume with
logic how they do things but at other times you wonder if they use any brains
involved in the action they take. Keep in mind their number one aim is to
make money for their shareholders. Yes they are human and their perception of
reality itself determines their actions.
One objection I have is that Google and Yahoo use links directed to a site a
to determine popularity and thus ranking. So the more links aimed to a site the better
chance of a higher ranking. This is a heavily weighed factor included in the
algorithms to determine ranking. Google puts too much emphasis on this. To
determine ranking it may be better to give more weight how many people click on
a site during keyword search
after reading the title and the two line summary. Yahoo and Dogpile gather
this data but I do not know how it is used. Unfortunately Google does not
collect data on the searched link you click on.
I accidentally noticed something odd while visiting the KVR.com forum I belong
. One day I saw an
item on a post so I wanted to broaden a search so inserted a phrase in quotation
marks in Google. What came up was only one hit of the item that was only
posted a day ago. Google somehow favors this forum or perhaps all forums
by including the posts in their searches very quickly.
To find out how well they ranked this post I slowly removed one word at a
time from the search phrase until I got to the point that other hits showed up. The post was ranked 5
out 46,700. Wow!
Next phase was to find if I can add a phrase in Albrite.com and get equal
treatment by Google. On September 25, 2007 I added test for SE response
on one of my pages. Finally on October 6, eleven days later Yahoo found it. Since this was a
unique phrase I was the only one on the list. To really test for ranking I
searched "for SE response" (removed delete) I was number 4 of 16.
On October 13, 2007, 18 days later test for SE response was finally
found by Google. To really test for ranking in Google I searched "for SE
response" (removed delete) I was number 6 out of 189. Upon refresh I was
6 of 10 and later 11 of 20. Not bad for not even trying to rank high. Why did
Google decide to give me such a high ranking? My site is in gum disease not SE
Also did a for "test for SE" and came out 49 out of 10,100.
If there is a way to get Google to see my site as a forum and receive daily
ranking this will allow me to experiment with the text of each page to optimize
it to achieve a high keyword ranking.
On 10-19-07 I deleted test for SE response from the page.
With and without www.
Contrary to the opinions of the gurus it is possible to
have two different pages to a site, one starting with the www. and the other without the
www. See for yourself:
City of Tampa tampamuseum.com (copy and paste)
Tampa Museum of Artwww.tampamuseum.com
March 29, 2000 Update: The above links no longer go to
two different pages. Apparently the Tampa Museum wants both links to point to
the same page. I will post a new example whenever I find one.
Tired of Windows Explorer? As Useful as Windows
Explorer is there are perhaps better programs available.
PC explorer free
Google VS Live
www.Live.com more often for my
searches. However when it all fails I turn to
Lately have been using
How to Wipe your Hard Drive -
My Battle with Hewlett Packard
Also about Hewlett Packard